has also been associated with the preparation of the Module on
“Investment in Extension and Advisory Services as part of the
Agricultural Innovation Systems” for the World Bank Publication
“Agricultural Innovation Systems: An Investment Source Book”.
is a framework for investment in strengthening and reforming extension
to be a strong partner in the AIS. It is especially relevant in the
context of reforming public extension organizations in developing
countries, where extension is struggling to find a relevant role to deal
with contemporary rural and agricultural development challenges. The
key elements of extension-plus are:
1. A broad scope of service provision (beyond technology transfer).
2. The extensive use of partnerships to fulfill an expanded mandate.
3. A learning-based approach.
4. Negotiations with a wide range of stakeholders for developing workable and effective service arrangements.
An institutional mechanism to represent clients’ interests at the
management level, so the program remains accountable to its clients.