The Atmanirbhar Bharat (Self-reliant India) movement and the National Intellectual Property Rights Policy of India (2016) encourage the protection and promotion of local products, including those having Geographical Indications (GIs) (Box 1). Considering the country’s diversity and cultural richness, the current number of GI registrations (especially in agricultural and food products) is far below the potential. Moreover, the post-registration and Advisory Services(EAS) can protect and promote local GI agri-food products and their producers. This paper briefs on how EAS can contribute to supporting producers of agri-food products.